The land you own is by far your most valuable asset.

Using the space wisely during the construction of your new Build to Rent (BTR) development is crucial to the success of your lease up. 

When designing your next hoarding, consider the following to help make the best of your signage. 
 

Generate Excitement and Interest From the Community

During construction, effective hoardings can turn a messy construction site into a vision of a new community and lifestyle. They can breathe life into the businesses and the environment around the construction pit as passersby start envisioning the final product and their role in it. 

People passing by your hoardings are the ones who live and work in the area. You should know this audience well through the process of developing the brand identity for your BTR community. This knowledge will help inform the design of your hoardings, which should be highly visual and include early renderings or lifestyle imagery that accurately portray the impact the community will have on the area. 
 

Plaster Your URL All Over it 

Turn interest into action by driving people to your landing page or website. Make sure to include your website URL on the hoarding, and ensure that it's large enough to be easily read from the street. Encourage website visitors to sign up for email updates to keep them in the know as development progresses towards first move-ins. 
 

Deliver the Right Message

With city skylines littered with cranes and every major street interrupted every now and then with massive construction pits, it's easy for people to stop paying attention to new developments. The messaging and imagery used on your hoardings need to be captivating enough to stop people in their tracks. 

BTR hoardings need to deliver an honest and educational message in order to reach a public that has been disillusioned by both the rental experience and the promise of better housing on hyperbolic hoardings that have covered their city streets for years. 

Keep gimmicky messaging that leans too heavily on metaphor to a minimum. Give people a glimpse of what the community will offer, then rely on your website to fill in the blanks and move people towards choosing your community. 

 

Well-designed construction hoardings maximize this asset during construction in a way that is cost-effective, low on time investment, and has a massive impact on members of the community. Don't underestimate the power of good hoardings and miss out on the opportunity to start building a list of interested and qualified prospects as early as possible.