59% of renters in the UK don't believe they'll ever own a home.

This staggering statistic both reflects the state of the UK housing crisis and highlights the emerging opportunity that's ushering in the Build to Rent (BTR) industry. It's also part of the reason we're thrilled to launch the Letto blog.

As millennials (also known as Generation Rent) and many others in the UK discover the cost of owning a home is out of reach, they're demanding better quality rental housing. Many are also choosing to rent over owning a home. Property managers are jumping on the trend by committing to providing consistent, high-quality service that's accessible to all.

While developers strive to fulfill the demand by creating communities that cater to renters, professional management teams and investors are also eager to seize the opportunity, leading to safer and more secure rental accommodations as well as greater development of housing in the UK. Thanks to these changes, modern renters will enjoy prime locations, flexible lease terms, contemporary suite designs and impressive amenities.

Because the industry is in its infancy, there's debate about whether BTR will solve the UK's housing crisis. In the face of so many new changes and trends, landlords and tenants need a reliable educational source that they can trust. We're answering the call by providing a high-quality, helpful and engaging knowledge base for both audiences.

On the Letto blog, we'll: 

  • Help fill the gap in both marketing knowledge and available tools for landlords and property managers.
  • Educate landlords and renters on their duties, roles, and opportunities within the BTR industry
  • Promote the idea that property management companies don't need to rely on letting agents to rent their unit. With Letto, we help forge a direct relationship between the property management company and their prospects and residents.

This blog is your space for the latest information, knowledge, and tools to help you keep up with the quickly evolving BTR industry.