The best way to amp up the quality and quantity of incoming leads during a lease up is to launch a single community website.

These websites are perfect for showcasing everything that makes your Build to Rent (BTR) community unique and desirable. 

Advertising on portals and through your corporate listing site are important for bringing in leads from people who are currently searching for a rental in the price range and location of your community. A single community website helps filter out the competition and guide this population towards one option: your new BTR scheme. 

If you're driving traffic to a single community website, you'll want to make sure that it's designed and built to convert. Here are some tips and best practices for success. 

 

Include key action points

When you launch a full single community website, you should be fairly close to signing your first leases. Your website should be designed to draw users towards key action points. Providing users with the option to schedule a tour online, make inquiries on individual floor plans, and apply to rent through the website are all crucial calls to action that should be included. 

 

Prioritize user experience 

The processes for submitting each type of inquiry should be easy to navigate and optimized to provide the best possible user experience. Work with a design agency that understands these actions well, and that will integrate these action points seamlessly into your website so that you can easily track, manage, and respond to inquiries by type.

 

Describe the community in detail

Advertising your BTR community on Letto distinguishes it from other rental options, but your single community website can help ensure that your community is distinguished from other BTR schemes, too. 

The brand that you've developed for your community should inform the design of the website, and in turn the website should highlight how the brand is manifest in the community's design. This is accomplished through high-resolution image galleries, a full list of on-site amenities, and a passionate description of neighbourhood attractions. Suite information, such as sizing, pricing, features, finishes, and associated floor plans, are also highly important and should be easily accessible from any other point on the website. 

 

Send traffic directly to your website

Your single community website plays a major role in the success of your rental marketing efforts. It should be treated as the final point of intervention that pushes interested prospects to convert. Ensure that all of your other advertising efforts lead people to this website, and that it's given the time, attention, and financial investment it deserves.